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Monster Mash
Client: Personal Project
Services: Branding, Graphic Design, Illustration, Hand-Lettering
This was a project I was given in school, the challenge was to have an “adult” granola bar but make one strictly for children. I needed to make sure that the packaging looked enticing for children but also had the nutritional details for the parent buying the product. I decided to go with a monster theme for the granola bar and named it Monster Mash. By choosing a mono-chromatic color palette and creating a cute character, it was easy to bring this brand to life. Using the same branding I expanded the marketing onto a truck, a small billboard, a banner, and a teaser ad. These are made to be advertisements for the granola bar in front of grocery stores or schools, promoting this fun and healthy snack.
![Branding and identitiy design sketch and illustrated the look of the overall packaging.](https://static.wixstatic.com/media/745ee1_aa3344c1faa94f809353d2694b67907b~mv2.jpg/v1/fill/w_309,h_309,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_aa3344c1faa94f809353d2694b67907b~mv2.jpg)
![Signage design for promoting monster mash and branding for a packaging design with the color palette and logo work. Artistic expression through color choice and illustration.](https://static.wixstatic.com/media/745ee1_b8568fb2af8944a58b132defdd247b69~mv2.jpg/v1/crop/x_172,y_0,w_1216,h_1585/fill/w_311,h_405,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_b8568fb2af8944a58b132defdd247b69~mv2.jpg)
![Branding and identity design for the logo artwork for Monster Mash logo and packaging deisgn. Typography and graphic design built from hand lettering.](https://static.wixstatic.com/media/745ee1_eb04dc80e82f4471ae04ea23d202b01d~mv2.jpg/v1/fill/w_309,h_309,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_eb04dc80e82f4471ae04ea23d202b01d~mv2.jpg)
![Poster design utilizing both illustration, photoshop and graphic design to create a teaser poster to the brand and the "new" granola bar for children.](https://static.wixstatic.com/media/745ee1_fcbd79793ce34dc29aa53fac9a977503~mv2.jpg/v1/crop/x_168,y_0,w_1235,h_1585/fill/w_316,h_405,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_fcbd79793ce34dc29aa53fac9a977503~mv2.jpg)
![Monster mash packaging design that was illustrated and made for packaging a childrens snack. Fun illustration and character paired with branding color palette and logo design.](https://static.wixstatic.com/media/745ee1_300a863a89294347bceb7647d75b6885~mv2.jpg/v1/fill/w_309,h_309,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_300a863a89294347bceb7647d75b6885~mv2.jpg)
![Outdoor signage to promote the packaging design for monster mash along with a fun illustration about the monster wanting the strawberry. Print design perfect for outdoor signage like a bus stop.](https://static.wixstatic.com/media/745ee1_4e2b5949ac4c4cd497c1b1bee3303b36~mv2.jpg/v1/crop/x_192,y_0,w_1207,h_1585/fill/w_309,h_405,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/745ee1_4e2b5949ac4c4cd497c1b1bee3303b36~mv2.jpg)
![illustration and branding made for gorilla marketing campaign to promote the design of the packaging for monster mash.](https://static.wixstatic.com/media/745ee1_4f0e249ee18f412b8d7b9f2cc8d19211~mv2.jpg/v1/fill/w_104,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/745ee1_4f0e249ee18f412b8d7b9f2cc8d19211~mv2.jpg)
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